What Is Search Engine Optimization (And Why Do You Care)?
SEO is all about trying to get around the pesky problem of having to pay for advertising online.
Most companies don’t appear on the first page of results and have to pay search engines hefty fees to display their links. As we see it, there are two problems with this. The first is the fact that you have to pay a fortune just to be seen. It’s not uncommon for pay-per-click advertising to consume more than half of the average company’s marketing budget.
The other issue is that paid search results aren’t that good at generating conversions. Internet users know what paid links are and tend not to trust them as much as those that show up in results organically. A company that ranks high in regular results usually has something pretty good to offer the world; they reason: one that appears in advertised results might not.
The task of SEO, therefore, is to get around these two problems. It lets you rank high for the search terms relevant to you without having to pay for the privilege. Over the long haul, it radically cuts your digital marketing costs, boosts conversions and helps to drum up lots more business than you could get through paid advertising alone.
So what type of activities are involved in SEO?
On-Page SEO Services
On-page SEO services include all of the things that you can do on your pages to make them more SEO-friendly and help you climb up the Google rankings. These include things like creating meta descriptions for each of your pages, choosing appropriate titles and subtitles, and building an intuitive interface for users.
Mobile optimization is essential, too – you want your website to be easy to use on mobile devices. Google and other search engines actively punish sites that do have mobile-specific features.
Off-Page SEO Services
Off-page SEO services include all of the things that you can do outside of your site to boost it up the rankings. The most effective strategy, in general, is link building. The more quality, “authority” sites that link to yours, the higher your pages will rank, and the more visible you’ll become.
Boosting your social media presence and adding your business to local internet directories can also help convince search engines that you’re a legitimate operation worth the attention of their users.
Transform Your Online Effectiveness With SEO Today
Getting started with SEO has never been easier. We build SEO strategy directly into your website, not only creating something beautiful, but that will get found by your audience – precisely what you want when you need to sell fast.
Speak to us today to find out how our SEO services help you get the visibility you need and cut the long-term cost of advertising.